Automating A2P Approval Ticket Creation in HubSpot

Overview

When GHL phone numbers receive A2P (Application-to-Person) approval, support teams need to follow up promptly. Previously this was entirely manual — staff would check for approval emails, then create tickets in HubSpot by hand.

I built a lightweight automation that listens for A2P approval emails, automatically creates a HubSpot ticket when an approval is received, and ensures the support team can take next steps immediately without delays.

Key Business Benefits

• Faster response times — Support teams are notified and can act the moment an approval lands
• No manual intervention — Ticket creation happens automatically, without staff involvement
• Every approval tracked — Nothing falls through the cracks; every approval gets a follow-up ticket

Technical Details

My Role

Implemented and configured the complete workflow using Zapier, including the email trigger and HubSpot API integration for ticket creation.

Core Features

Email Trigger

Watches a connected inbox for incoming A2P approval emails and fires the automation the moment one arrives.

Automatic Ticket Creation

Creates a ticket in HubSpot with relevant approval details, ready for the support team to action immediately.

Simple & Reliable

Designed for quick implementation without custom code — a no-code solution that runs reliably without ongoing maintenance overhead.

Outcomes

• Reduced delays in handling A2P approval cases
• Eliminated manual ticket creation steps for support staff
• Improved efficiency and tracking with minimal setup time
• Quick-win automation that freed staff from a repetitive, error-prone task